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CRM Analyst (Automotive Retailer, 25-28k)

Job Title: CRM Analyst (Automotive Retailer, 25-28k)
Contract Type: Permanent
Location: Hong Kong
Industry:
Salary: Negotiable
Reference: 52641_1671520920
Contact Name: Venus Lai
Contact Email: venus.lai@kos-intl.com
Job Published: December 20, 2022 15:22

Job Description

Our client is a leading automotive retailer in Hong Kong. To cope with their business expansions, they are now looking for a high calibre to join their team as CRM Analyst.

Responsibilities

  • Perform customer segmentation and profile analysis through statistical modelling or data mining, to deep drive into customer persona and needs
  • Conduct customer analysis and drive recommendations for business opportunities
  • Perform campaign analysis including effectiveness and ROI
  • Customer targeting for marketing communications (eDM, SMS, call list)
  • Identify market trends and insights to boost sales and business performance
  • Work closely with internal and external parties on CRM system enhancement (Salesforce), including user requirement gathering, UAT and implementation, etc.
  • Assist in database integration, building automate reports and dashboards to monitor customers' activities and KPIs

Requirements

  • Degree holder in Business related disciplines
  • 3 years' experience in Data Analytics, CRM, Loyalty Program
  • Proficient in programming languages - SQL, Python, Power BI
  • Good communication and negotiation skills
  • Proficiency in English and Chinese

Click "Apply Now" to apply for this position or call Venus Lai at +852 3180 4964 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.