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Customer Database Marketing Manager - Retail (HK & China)

Job Title: Customer Database Marketing Manager - Retail (HK & China)
Contract Type: Permanent
Location: Hong Kong, Hong Kong
Industry: Retail Operations & General Management
Reference: BBBH7487_1522135749
Contact Name: Karen Cheng
Contact Email: karen.cheng@kos-intl.com

Job Description

About our Client

Our client is a renowned high-end fashion and lifestyle retailer with strong retail and online presence in Hong Kong and Greater China. Having experienced rapid retail growth with multinational designer labels, they are well placed to continue their aggressive omni-channel expansion and a Customer Database Marketing Manager is sought to join their team.


About the role

Reporting to the Department Head and managing a team of 2, you are required to take overall responsibility for the management of the data across various systems that support interactions with customers. This approach centres around the newly developed customer database but also draws in data from the sales operations team and e-commerce web platform to identify new business opportunities. As an individual, you and your team will develop and execute membership marketing strategies and tactics to drive awareness, benefit usage and membership growth to achieve financial targets and performance objectives.

Requirements:

  • Degree holder preferably in Business, Marketing or Communications
  • 8 years of experience in marketing with solid exposure in mid to large scale loyalty or CRM program, marketing communications and promotions
  • Strong analytical skills with ability to leverage data to create effective offers and promotions
  • Excellent communications and organizing skills. Well organized, manage projects and priorities with on time, on budget delivery
  • Experience in demonstrating leadership/influence and collaboration in a matrix-managed environment, and across multiple and diverse groups
  • Self-starter who performs well with appropriate supervision and has a track record of producing results
  • Business acumen, works effectively in professional collaborative, international environment with cross-functional teams
  • Good command in Chinese and English

Click "Apply Now" to apply for this position or call Karen Cheng at +852 3180 4921 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.