Job Description
Our client is looking for a CRM Manager to join their team.
Responsibilties
- Responsible for developing the CRM Strategy & Roadmap and running CRM Operations
- Lead a team to oversee and manage all CRM campaigns and activities to grow customer database and member sales as well as accelerate development in existing segments and expanding to new
- Manage customer analytics and translate it into actionable insight, deepen customer understanding of each brand as well as provide recommendations to Sales & Marketing team
- Grow customer database through acquisition of new customers and turn existing customers to return customers
- Manage Customer Data Analytics by collecting and segregating all digital data across channels and touchpoints
- Develop insights about the brand portfolio and customers to support business and marketing operations
- Work with technical team to manage end-to-end CRM programmes.
- Collaborate with Retail Team to ensure the customer experience is well delivered
Requirements
- University degree holder in Marketing, Marketing Science, Business Administration or related discipline
- At least 5 to 8 years of solid experience in Strategic and Operational CRM, loyalty or Customer analytics
- Good command in both spoken and written Cantonese and English, Mandarin is preferred
Click "Apply Now" to apply for this position or call Martin Tsang at +852 3180 4971 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.
