Deputy GM (FMCG)

Job Title: Deputy GM (FMCG)
Contract Type: Permanent
Location: Kowloon Bay, Kwun Tong District
Salary: Negotiable
Reference: 47361_1628759080
Contact Name: Martin Tsang
Contact Email:
Job Published: August 12, 2021 17:04

Job Description

To cope with the business expansion, they are looking for a high calibre to lead digital marketing and e-commerce.


  • Lead digital marketing team for brand site, marketplace, content marketing, CRM and performance marketing
  • Ensure own website and marketplace shop content and descriptions are aligned with company direction
  • Plan and implement online sales strategy
  • Evaluate and make improvement on website and .com traffic and conversion rate
  • Collect customer feedback and market insight for further improvement
  • Drive customer acquisition and develop retention program
  • Drive business revenue via search by optimizing SEO/SEA (paid search) performance,
  • Drive keyword performance and provide suggestions (site structure, web content etc.) to improve search rankings.
  • Maximize sales and ROI by tracking all online campaign
  • Develop monthly & annual plan on E-Commerce marketing and promotion
  • Lead the team to work properly with various teams such as IT, design team, marketing and media agency
  • Ensure back-end operations work smoothly including logistics, warehouse, customer service, and external partner


  • Bachelor degree or above
  • At least 8 years of experience in eCommerce business
  • Manage P&L and cost control
  • Good command in English and Chinese
  • Candidates with less experience will be considered as Senior Manager

Click "Apply Now" to apply for this position or call Martin Tsang at +852 3180 4971 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.

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