Group Digital & CRM Manager (Retail / FMCG)

Job Title: Group Digital & CRM Manager (Retail / FMCG)
Contract Type: Permanent
Location: Hong Kong
Salary: Negotiable
Reference: 51817_1662721846
Contact Name: Martin Tsang
Contact Email:
Job Published: September 09, 2022 19:10

Job Description

Our client is looking for a Manager to drive CRM system and digital marketing by working with stakeholders internally and externally.


  • Responsible for the CRM and Loyalty strategy with the right tools and technology
  • Design the engagement platform to grow customer ecosystem
  • Develop loyalty brand marketing strategies to increase membership engagement
  • Work closely with IT team and external agency for CRM system migration project
  • Work with Business Units to analyse customer data from online and offline channels customers segmentation
  • Develop & implement digital marketing strategy and initiatives to drive business growth
  • Act as an advisor or consultant to give suggestion on loyalty campaign


  • Bachelor's Degree in Marketing, Business, Information Management, or related discipline
  • 5+ years relevant work experience in a similar role, preferably with FMCG exposure
  • Demonstrated experience in successfully leading CRM initiatives from scratch
  • Sound knowledge of CRM systems and platforms, with hands on experience in integration with ERP/POS and other legacy system and database
  • Good command of English and Chinese (Cantonese & Mandarin)
  • Experience with Salesforce is a plus

Click "Apply Now" to apply for this position or call Martin Tsang at +852 3180 4971 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.