Head of Digital Marketing (Property Developer)

Job Title: Head of Digital Marketing (Property Developer)
Contract Type: Permanent
Location: Hong Kong
Salary: Negotiable
Reference: BBBH11209_1583740936
Contact Name: Jason Li
Contact Email:
Job Published: March 09, 2020 16:02

Job Description

About our Client

Headquartered in Hong Kong, our client is a leading conglomerate with core business focus on property development, retail, infrastructure, hotel and etc in the Greater China market. The group place a focus on sustainability and innovation of business models and has been constantly changing the business landscape and shaping consumer shopping behavior. The team is now looking for a high caliber digital marketing professional to join its team.

About the Role

  • Report to Head of Digital Solution and lead a team of 7
  • Formulate the overall digital marketing strategy across disciplines including but not limited to content, media, influencers to increase brand awareness and customer engagement.
  • Drive the communication plan across online channels for HK, China, international markets.
  • Develop creative campaign ideas for mall opening
  • Lead the content strategy and drive the distribution strategy that includes but not limited to the use of KOL and media
  • Evaluate campaign effectiveness and proactively roll out test plans to improve performance
  • Follow new market trends and come up with creative ideas for the brand


  • At least 10 years experience ideally in Digital Marketing preferably in retail/hospitality/service industry.
  • You possess solid knowledge of online marketing and good understanding of major marketing channels
  • You have good command of English and Chinese to understand user experience across the region
  • You are a strong networker & relationship builder
  • You enjoy finding creative solutions to problems

Click "Apply Now" to apply for this position or call Jason Li at +852 3180 4962 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.