Head of Integrated Marketing (Luxury)

Job Title: Head of Integrated Marketing (Luxury)
Contract Type: Permanent
Location: Hong Kong
Salary: Negotiable
Reference: 44937_1607047959
Contact Name: Hiroshi Toyota
Contact Email:
Job Published: December 04, 2020 10:12

Job Description

About the Client

Our client is one of the tier 1 luxury shopping complex in town. They are currently in search of a Head of Integrated Marketing with mission of aligning all marketing activities and ensuring the marketing efforts are synchronised according to management strategic directions, and ultimately providing a harmonised customer experience to all its visitors.

About the Role

  • Oversee and refine marketing activities, leverage all corporate tools, and ensure all marketing touch points are in sync and aligned according to the brand creative direction.
  • Manage and contribute towards the roll out of marketing initiatives / projects
  • Establish the workflow of integrated marketing activity. Plan and develop market calendar inclusive of PR, Events, Advertising, CRM to support the brand and promotional plans
  • Evaluate and support departmental marketing needs for specific developments
  • Keep abreast of existing marketing trends and explore new marketing initiatives with a focus on digital applications
  • Manage marketing P&L and budgeting
  • Evaluate and manage agencies and service providers to ensure quality, costs and effectiveness
  • Capitalised on marketing networks to achieve specific business objectives


  • University Degree holder
  • 10+ years of experience gaining from premium/luxury brands OR other global FMCG brands
  • Strong western cultural background will be an advantage
  • Track record in leading integrated marketing projects with a focus on digital applications
  • All round brand management and consumer communication for ATL, BTL, Retail & digital marketing
  • Ability to communicate with a large number of stakeholders
  • Understanding of Omni-channel & marketing approach
  • Applicants with valid working visa are welcome

Click "Apply Now" to apply for this position or call Hiroshi Toyota at +852 3180 4963 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.