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Head of Marketing (B2C & Services)

Job Title: Head of Marketing (B2C & Services)
Contract Type: Permanent
Location: Hong Kong
Industry: Sales & Marketing
Reference: 48440_1636704398
Contact Name: Connie Au
Contact Email: connie.au@kos-intl.com

Job Description

15+ years Marketing Experience from B2C

Background from IT&T / Services Sector

Agile, Creative & Result Driven

About the Client


Our client carries a trend setting services and they have an ambitious expansion plan ahead. They are looking for a seasoned Head of Marketing to join their management team.

Based in Hong Kong and reporting to the COO, you will be responsible for developing marketing strategy for the business covering both brand and product marketing, owing the annual A&P to devise an yearly promotion plan. You will maximize the reach to the targeted audience by identifying the right media mix including online and offline touch points, workshop, seminars and private events. You will also formulate tactical loyalty programs for customer acquisition and retention, lead the partnership campaigns to create a common targeted community for brand and product promotion.

Requirements

To qualify, successful individual must possess:

  • Bachelor Degree in Marketing and other related disciplines
  • 15+ years marketing experience from B2C or B2BC sector
  • Background from IT&T is preferred
  • Sound knowledge of integrated marketing, events and workshops
  • Start-up exposure has advantage
  • Creative, entrepreneur, result driven and excellent leadership skills

Click "Apply Now" to apply for this position or call Connie Au at +852 3180 4929 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.