Connecting...

Loyalty Marketing Manager

Job Title: Loyalty Marketing Manager
Contract Type: Permanent
Location: Hong Kong, Hong Kong
Industry: Sales & Marketing, Digital Marketing & E-Commerce
Reference: BBBH9040_1552037014
Contact Name: Chamy Wong
Contact Email: chamy.wong@kos-intl.com

Job Description

About the Company

Our client is a renowned loyalty club with presence across 30+ countries providing exceptional services and experience to their customers. To cope with their expansion plan, they are looking for a high calibre candidate to join the team.

About the Role

Reporting to Senior CRM Manager, you will understand customer behaviour through analytic and develop loyalty and communications strategy and implement rewards program. You will manage loyalty marketing program to drive member acquisition, retention and loyalty. You will identify customer segments and design different communication contents, promotion offers and customer engagement campaigns. You will review the database and conduct data cleansing from time to time. You will also monitor campaign effectiveness to ensure ROI and assist in ad hoc projects when required.

Requirements

  • Degree holder with at least 6 years of loyalty marketing or CRM operations experience
  • Background from retail, hospitality or aviation industry preferred
  • Proficiency in Google Analytics is a MUST
  • Experience in CMS and CRM software is a plus
  • Strong analytical skills, data-driven and digital savvy
  • Excellent communication and interpersonal skills
  • Excellent command of written and spoken English and Chinese

Click "Apply Now" to apply for this position or call Chamy Wong at +852 3180 4965 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.