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Manager, Marketing and Consumer Insight - Tourism or Retail

Job Title: Manager, Marketing and Consumer Insight - Tourism or Retail
Contract Type: Permanent
Location: Hong Kong, Hong Kong
Industry: Sales & Marketing, Digital Marketing & E-Commerce
Reference: BBBH8423_1541510174
Contact Name: Karen Cheng
Contact Email: karen.cheng@kos-intl.com

Job Description

About the client

Our client is one of the most well established entertainment organisation in Hong Kong with offices and operations across Hong Kong and Greater China. With a portfolio of acclaimed subsidiaries in different sectors and a vision to transform their business, they are now seeking for a Marketing and Consumer Insight Manager to support their fast expansion.

About the Role

Reporting to the Executive Director and leading a small team, you will define learning agendas and execute key research projects based on strategic initiatives across the company. As a team lead, you will design and execute qualitative and quantitative research, interpret research findings and come up with actionable insights. Moreover, you will provide expertise and support to project teams on statistical and methodological issues related to satisfaction and perception measurement. Lastly, you will uncover business challenges, implement research studies, interprete marketing and consumer behaviour results and drive the learning to in-market action.

Requirements

  • Bachelor degree with minimum 8+ years of experience with demonstrated success as both an analyst and manager of behavioural, market, or customer experience research
  • Experience with SPSS or other statistical software
  • Customer oriented with good market intuition; ability to articulate and define customer requirements and success criteria that leads to fresh, delightful, and usable applications
  • Experience working with stakeholders/clients and developing specific research plans based on loose goals or agendas
  • Exceptional focus on details related to methodology and analysis; knowing that there is a "right" way to do things, coupled with passion for conducting scrappy research when appropriate
  • Proven track record of being self-directed, collaborative, and entrepreneurial, particularly in a fast-paced, rapidly evolving environment
  • Good command in Chinese and English

Click "Apply Now" to apply for this position or call Karen Cheng at +852 3180 4921 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.