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Marketing Director, Beauty (O2O)

Job Title: Marketing Director, Beauty (O2O)
Contract Type: Permanent
Location: Hong Kong
Industry:
Salary: Negotiable
Reference: 50674_1654648748
Contact Name: Connie Au
Contact Email: connie.au@kos-intl.com
Job Published: June 08, 2022 08:39

Job Description

About the client

Our client is a leading premium beauty group and they have numerous brands operating under their belt. They are looking for a seasoned marketer to join their team as Marketing Director.

About the Role

Based in Hong Kong, you will be responsible for developing annual marketing strategy for the assigned brands from the long-term business goals and brand vision. You will oversee the integrated marketing attributes including brand management, online and offline marketing, content and social media, retail marketing as well as creative development. You will also lead the CRM team, guide and give them a clear direction on CRM strategy and execution which contribute to the business objectives consistently. Offering a comprehensive brand experience to the customers, the brand has been active on the targeted social channels, with the right content touch points connected with the customers. You will spearhead this innovation and continuously grow the brand equity virtually. As the marketing leader, you will work closely with other teams to drive O2O development, generate the additional revenue growth from an effective planning on e-merchandising, e-acquisition as well as data analytics.

Requirements:

  • University degree in marketing, business and other related disciplines
  • 15+ years marketing experience from premium retail brands
  • Strong knowledge in digital marketing, O2O and CRM
  • Min 5 years in marketing leader role, track record in sizeable team management
  • Background from beauty/fashion/lifestyle product preferred
  • Agile, innovative, fast pace, with sound communication skills
  • Fluent in English and Chinese

Click "Apply Now" to apply for this position or call Connie Au at +852 3180 4929 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.