Marketing Director, Luxury Retail

Job Title: Marketing Director, Luxury Retail
Contract Type: Permanent
Location: Hong Kong, Hong Kong
Salary: Negotiable
Reference: BBBH8830_1549010614
Contact Name: Chamy Wong
Contact Email:
Job Published: February 01, 2019 16:43

Job Description

About our Client

Our client is an internationally renowned luxury retail brand. To cope with the aggressive business expansion plan, they are looking for a high calibre candidate to join the team as Marketing Director.

About the Role

Reporting to the General Manager and leading a team, you will manage the brand's marketing budget, develop and implement PR and events, marketing and advertising, CRM and retail marketing strategy to enhance brand positioning and drive sales. For PR and events, you will lead all events in Hong Kong and Macau. You will execute news releases and maintain good relationships with media to increase media coverage. For marketing communications, you will develop effective marketing communication collateral and promote via print, digital and social media channels. For CRM, you will strategize CRM activities and communication with retail team to develop effective customer activities to enhance customer experience and loyalty. For retail marketing, you will strengthen relationships with landlords for effective retail marketing campaigns and in-store promotions to support the business. You will also conduct market analysis and provide insights to regional and global team for further business development and strategic planning.


  • Degree holder with at least 10 years of all-round marketing experience in Luxury Retail industry
  • Sound knowledge in Luxury industry landscape
  • Solid experience in PR and Events
  • Strong business acumen and leadership
  • Creative and energetic
  • Excellent communication, analytical and problem solving skills
  • Excellent written and spoken English and Chinese

Click "Apply Now" to apply for this position or call Chamy Wong at +852 3180 4965 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.