Marketing Director (Segmentation & Partnership)

Job Title: Marketing Director (Segmentation & Partnership)
Contract Type: Permanent
Location: Hong Kong
Salary: Negotiable
Reference: 44027_1592881225
Contact Name: Connie Au
Contact Email:
Job Published: June 23, 2020 11:00

Job Description

About the Client

Our client is a reputable brand with a creative mind to keep expanding. They are looking for a strong marketer to join one of their business units to drive a change in their marketing strategy and mix.

About the Role

Based in Hong Kong and reporting to the Head of Division, you will be responsible for developing the marketing plan for the multiple projects from end to end, creating an differentiated and innovative approach to arouse market awareness. You will align with external strategic partners to organise different campaigns to attract the untapped customers, ideally turn them into potential buyers. To ensure speaking to a right customer group, you need to define a targeted customer segment after analysis of internal and external data, recommend an effective customer segmentation strategy to maximize the ROI and solid results. As a change agent, you will be clear headed and sensitive to lobby the stakeholders, handle and resolve difficulties constantly to balance the interest of various parties.


To qualify, successful individual must possess:

  • Degree holder in marketing, business or related disciplines
  • 15+ years integrated marketing experience from leading brands
  • 5+ years senior management experience
  • Knowledge of partnership marketing and customer segmentation
  • Background from financial services/telecom/retail
  • Outstanding interpersonal skills and able to work with different levels
  • Excellent decision making, problem solving and influencing skills

Click "Apply Now" to apply for this position. All information collected will be kept in strict confidence and will be used for recruitment purpose only.