Our client is a well-established brand owing multiple business units in Asia. A new opportunity now exists for a senior digital calibre to join their team as Online Marketing Director.
Based in Hong Kong and reporting to the Division Head, you will develop the digital marketing strategy for the assigned brand, covering SEO, SEM, content marketing, web development and analytics, mobile marketing as well as online partnership campaigns. You will understand the brand propositions and identify a targeted online channels for brand awareness creation and turn it into a substantial traffic to the destination. You will develop a personalised digital touch point to communicate the private / tailor made message to the customers to fulfil their shopping experience. To perform well in this position, you have to be innovative and passionate to build a brand loyalty in the virtual channels, ultimately to generate a promising ROI contributing to the business goals.
To qualify, successful individual must possess:
- Degree in Business Development or marketing
- 15+ years marketing experience from retail
- 8+ years all round digital marketing experience
- Strong knowledge in China market and Asia
- Highly strategic, creative, flexible and ready to groom the business from scratch
- Fluent in English and Chinese
Click "Apply Now" to apply for this position. All information collected will be kept in strict confidence and will be used for recruitment purpose only.