PR Manager, APAC

Job Title: PR Manager, APAC
Contract Type: Permanent
Location: Hong Kong
Salary: Negotiable
Reference: 45084_1605837254
Contact Name: Hiroshi Toyota
Contact Email:
Job Published: November 20, 2020 09:54

Job Description

About the Client

Our client is a tier 1 Luxury Fashion Maison. They are currently in search for a Regional Public Relations Manager to oversee the PR strategies and support the brand's overall retail presence for the Asia Pacific region.

About the Role

  • Serve as the gate keeper of the APAC Public Relations function and report to the Regional Marketing & PR Director
  • Develop and monitor the regional PR activities to ensure smooth executions and alignment to the global brand strategic initiatives
  • Partner with the Buying and Retail teams to understand the upcoming seasonal trends of the fashion world and identify the optimal positioning and communication strategies
  • Manage resources efficiently; review and analyze PR performance and further fine-tune existing approach
  • Prepare monthly PR & advertising updates to APAC and top management
  • Establish and maximize relations with press, key celebrities, bloggers, KOLs, business partners to support the global and local brand building objectives
  • To keep abreast on industry trends and make appropriate recommendations on effective communication strategies
  • Monitor & work closely with the selected PR agencies during an event from pre-event planning, event execution and post-event pitching


  • BA/MA degree in Marketing, Advertising, Communications or related discipline
  • Minimum 10 years PR experience with any high-end fashion brands
  • Regional exposure will be an advantage
  • Passionate towards fashion and Retail sector
  • Extensive media relationships in fashion/lifestyle industry is a must
  • Familiar with all traditional and new PR tactics to maximize earned media value
  • Communicative with excellent interpersonal skills
  • Ability to work with multiple stakeholders effectively
  • Outspoken with good command of written and spoken English and Chinese (Cantonese & Mandarin)
  • Immediate available is preferred

Click "Apply Now" to apply for this position or call Hiroshi Toyota at +852 3180 4963 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.