Segment Growth & Marketing Manager (Bank)

Job Title: Segment Growth & Marketing Manager (Bank)
Contract Type: Permanent
Location: Hong Kong
Salary: Discretionary Bonus
Reference: 51291_1666608614
Contact Name: Emily Leung
Contact Email:
Job Published: October 24, 2022 18:50

Job Description

Segment Growth & Marketing Manager (Bank)

  • Develop segment growth strategy
  • Launch customer acquisition campaigns
  • Promising career path

About the company

Our client is a leading banking group in Hong Kong. To cope with their business expansion plan, they are now looking for high caliber to join them as a Segment Growth and Marketing Manager.

About the role

Reporting to the Head of Segment Management, you will be responsible for developing and implementing customer acquisition, retention and promotion strategies for growing affluent customer segments from various sales channels (branch and digital). You have to plan, formulate and execute customer engagement plans and marketing programs to drive portfolio revenue and segment performance. You are required to work closely with banking product owners, marketing and branches to develop tactical business plans to assist product launch and enhance customer experience. In addition, you have to explore the potential of the market and participating in digital projects to maximize business opportunities.

The successful applicant

To qualify, the successful individual must possess:

  • Degree holder in Marketing, Business Administration and related disciplines.
  • Minimum 5 -7 years' of experience in Segment Management (acquisition, portfolio and /or proposition) in retail banks.
  • Solid banking product knowledge with good digital project experience is definitely an advantage.
  • Self-motivated, analytical mind and strong business sense.
  • Good interpersonal and communication skills.
  • Good command of spoken and written English and Chinese (both Cantonese and Mandarin).
  • Candidate with less experience will be considered as Assistant Manager position.

Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.