Segment Marketing Manager (Bank)

Job Title: Segment Marketing Manager (Bank)
Contract Type: Permanent
Location: Hong Kong
Salary: Discretionary Bonus
Start Date: ASAP
Reference: 40412_1614325784
Contact Name: Emily Leung
Contact Email:
Job Published: February 26, 2021 15:49

Job Description

Manager, Segment Marketing and Portfolio (Banking)

* Develop segment and marketing strategy
* Good project management skills
* Promising career path

About the company
Our client is a leading and well-established retail bank in Hong Kong. To cope with their business expansion plan, they are now looking for high caliber to join their Segment Marketing and Portfolio team for a manager position.

About the role
Reporting to the Team Head, you will be responsible for developing and implementing customer acquisition, retention and promotion strategies for growing mid-to-top tier banking customer segments from various banking channels. You have to plan, formulate and execute portfolio strategies and marketing programs to drive revenue and sales performance. Work closely with product owners, you will develop tactical business plans to assist banking product launch and enhance customer experience. You are also required to perform channel sales analysis and generate new ideas to maximize business opportunities.

The successful applicant
To qualify, the successful individual must possess:

  • Degree holder in Marketing, Business Administration and related disciplines.
  • Minimum 5 years' of experience in Segment Management in retail banking industry.
  • Solid banking product background with digital sales experience is definitely an advantage.
  • Strong marketing sense, good project skills and analytical mind.
  • Good interpersonal and communication skills.
  • Good command of spoken and written English and Chinese (both Cantonese and Mandarin).
  • Candidate with less experience will be considered as Assistant Manager position.

Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.