Senior Manager, Card Usage and Marketing (Bank)

Job Title: Senior Manager, Card Usage and Marketing (Bank)
Contract Type: Permanent
Location: Hong Kong
Salary: Negotiable
Reference: 49485_1651848171
Contact Name: Emily Leung
Contact Email:
Job Published: May 06, 2022 22:42

Job Description

Senior Manager, Card Usage and Marketing (Bank)

  • Develop card usage plans
  • Sound partnership marketing strategy
  • Track record in driving business growth

About the company

Our client is a well-established retail bank with extensive branch networks in Hong Kong. To cope with the recent expansion, they are now looking for a Senior Manager to join their Card Usage and Marketing team.

About the role

Reporting to the Card Usage Head, you will formulate card usage and reward programs to achieve the growth of card business. You have to develop card marketing strategies and digital campaigns to enhance card spending and income fee business profitability. You are required to liaise with bank partners for privileged spending offer and to suggest new services from joint promotion to increase card penetration and customer retention. You will participate in launching card digital projects and card enhancement programs to boost online business. In addition, you will manage card programs budget and recommend new card initiatives by analyzing customer spending behavior effectively.

The successful applicant

To qualify, the successful individual must possess:

  • Degree holder in Marketing, Business Administration, Communication or related disciplines.
  • Minimum 7-8 years of experience in card usage in retail banks with track record in driving card spending business.
  • Solid knowledge in managing digital project and digital marketing programs is essential.
  • Strong business sense, good analytical mind and excellent project skills.
  • Proficient in spoken and written English and Chinese (both Cantonese and Mandarin).
  • Candidate with less experience will also be considered as Manager position.

Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.