Senior Manager, Segment Acquisition and Marketing (Bank)

Job Title: Senior Manager, Segment Acquisition and Marketing (Bank)
Contract Type: Permanent
Location: Hong Kong
Industry: Financial Services
Reference: 50324_1663670959
Contact Name: Emily Leung
Contact Email:

Job Description

Senior Manager, Segment Acquisition and Marketing (Bank)

  • Develop segment acquisition strategy
  • Sound in customer portfolio management
  • Affluent segment in banking

About the company

Our client is a well-established and sizable retail banking group in Hong Kong. To cope with their business expansion plan, they are now looking for high caliber of a Senior Manager position for their Segment Acquisition and Marketing team.

About the role

Reporting to the Segment Management Head, you will develop and implement customer acquisition, retention and proposition strategies in driving affluent customer segments from various banking channels. You will act as a Segment Owner in planning, formulating and executing growth plans and marketing strategies to increase segment revenue. Working closely with banking product teams, you will suggest tactical product offers to grow segment base and liaise with marketing team on segment promotion campaigns (online and offline). You are also required to manage portfolio performance, P&L, project enhancement and lead junior teammates to work on digital projects to maximize business profitability.

The successful candidate

To qualify, the successful individual must possess:

  • Degree holder in Business Administration and related disciplines.
  • Minimum 8-10 years' of experience in managing segment management and marketing in retail banks.
  • Good product knowledge in retail banking products with digital acquisition experience is a must.
  • Self-motivated and excellent digital project skills.
  • Strong business sense, good analytical mind and communication skills.
  • Proficient in both spoken and written English and Chinese (both Cantonese and Mandarin).
  • Candidate with less experience will be considered as Manager position.

Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.