Team Head, Product Marketing and Branding (Banking)

Job Title: Team Head, Product Marketing and Branding (Banking)
Contract Type: Permanent
Location: Hong Kong
Salary: Discretionary Bonus
Start Date: ASAP
Reference: 44074_1592565110
Contact Name: Emily Leung
Contact Email:
Job Published: June 19, 2020 19:11

Job Description

Team Head, Product Marketing and Branding (Banking)

  • Formulating marketing strategy
  • Sound people management
  • Excellent career advancement

About the company

Our client is a well-established and leading retail banking group in Hong Kong. To cope with the recent expansion, they are looking for a Team Head for their Product Marketing and Branding team.

About the role

Reporting to the Head of Marketing, you will lead a small team in formulating and developing ATL / BTL product marketing programs to achieve growth for retail banking products business. You have to work with product owners in formulating marketing strategies to acquire and retain customers for the bank. You will lead collaboration with bank partners to launch privileged services and organize joint events to increase customer engagement. You are required to oversee branding programs to enhance company awareness and also conduct pre/post campaign analysis to suggest insights on business growth.

The successful applicant

To qualify, the successful individual must possess:

  • Degree holder in Marketing, Business Administration, Communication or related disciplines.
  • Minimum 9-10 years of experience in marketing and branding function in banks, with at least 3-4 years in managerial position.
  • Solid knowledge in retail banking products (such as deposit, card, lending etc) is essential.
  • Sound leadership, good project skills and strong business sense.
  • Good interpersonal and communication skills.
  • Proficient in spoken and written English and Chinese (both Cantonese and Mandarin).

Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.