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VP Brand Marketing

Job Title: VP Brand Marketing
Contract Type: Permanent
Location: Shanghai, China
Industry: Sales & Marketing, Digital Marketing & E-Commerce
Reference: BBBH10263_1565534110
Contact Name: Calvin Lam
Contact Email: calvin.lam@kos-intl.com

Job Description

ABOUT OUR CLIENT:

Our client is a world leading fashion brand. Due to its continued business growth they are now seeking for a VP Brand Marketing to oversee their global brand marketing strategy.

RESPONSIBILITY:

  • Develop, execute and oversee brand messaging, brand campaigns and creative strategy
  • Identify, enable and support brand ambassadors across the organization
  • Oversee and recommend M&A-related cobranding strategies
  • Provide brand governance for all marketing channels, including web, digital and social
  • Manage and rationalize current and future product/solution nomenclature and hierarchy.
  • Co-branding with vendors / logo permissions.
  • Manage key brand events and campaigns, including:
    • Annual client event
    • Industry events
    • Research and thought leadership activities and publications
  • Recommend and execute corporate advertising and sponsorship strategy.
  • Partner with Solutions marketing leader to ensure alignment.
  • Partner with Corporate Comms leader to ensure alignment with internal programs and employee value proposition.
  • Develop and implement annual brand strategy.
  • Manage brand and creative team.

THE RIGHT CANDIDATE:

  • 10 years of experience developing creative and innovative branding strategies that heavily leverage offline and online mediums/channels, preferably in consumer/ retail/ B2C environment
  • Demand generation marketing tactics and strategies experience in addition to having vast experience in digital marketing channels and tactics inclusive of display advertising, SEM/SEO, social media, new media, etc.
  • Experience managing creative teams and leading in matrix environments.
  • Analytical skills are imperative and ability to portray enable data-driven decisions and show a deep interest and comfort working with ROI and metric-driven models.
  • Proficiency in CRM systems, databases, and marketing automation
  • Superior communication skills and comfort interacting with senior executives and external business partners.

Click "Apply Now" to apply for this position or call Calvin Lam at +852 3180 4932 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.