Job Description
VP, Performance Marketing (Fintech Industry)
*Digital channel acquisition
*Campaign analytics management
*Promising career path
About the company
Our client is a well-known fintech organization in digital wallet and blockchain business worldwide. To cope with their business expansion, they are now looking for a VP in Performance Marketing for their Marketing team.
About the role
Reporting to the Head of Marketing, you are responsible for developing marketing strategies to drive business growth in digital wallet business. You have to work with Campaign Analytics team to formulate digital marketing plans on various digital channels (such as website, social media, SEO, ASO and other E-Platforms). You have to generate new ideas in enhancing digital acquisition from marketing campaigns and monitoring channel performance. You are also required to engage with cross-functional stakeholders to participate in overall new fintech product development plans effectively.
About the person
To qualify, the successful individual must possess:
*Digital channel acquisition
*Campaign analytics management
*Promising career path
About the company
Our client is a well-known fintech organization in digital wallet and blockchain business worldwide. To cope with their business expansion, they are now looking for a VP in Performance Marketing for their Marketing team.
About the role
Reporting to the Head of Marketing, you are responsible for developing marketing strategies to drive business growth in digital wallet business. You have to work with Campaign Analytics team to formulate digital marketing plans on various digital channels (such as website, social media, SEO, ASO and other E-Platforms). You have to generate new ideas in enhancing digital acquisition from marketing campaigns and monitoring channel performance. You are also required to engage with cross-functional stakeholders to participate in overall new fintech product development plans effectively.
About the person
To qualify, the successful individual must possess:
- Degree holder, preferably in Business Administration, E-commerce, Marketing or other related disciplines.
- At least 7 years of relevant working experience in digital marketing and campaign management in Fintech business.
- Proven track record in e-marketing channels development with solid data-driven analytics background.
- Self-motivated, good team player with sound project management skills.
- Excellent in spoken and written Cantonese, Mandarin and English.
Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.
