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CRM - Data Analytics, Assistant Manager (FMCG / Retail)

Job Title: CRM - Data Analytics, Assistant Manager (FMCG / Retail)
Contract Type: Permanent
Location: Hong Kong
Industry: Consumer Retail & FMCG, Digital Marketing & E-Commerce, Sales & Marketing
Reference: 54266_1695204346
Contact Name: Martin Tsang
Contact Email: martin.tsang@kos-intl.com

Job Description

Our client is looking for a high calibre to join their team.

Responsibilities:

  • Identify business opportunities through omnichannel to support customer growth and business development by delivering data analysis, generate customer insights
  • Perform CRM analysis including purchase behaviour, customer journeys through online and offline channels
  • Develop and maintain dashboards to understand the customer behaviour across key segments
  • Through data analytics, work with the team to design end-to-end customer engagement journey with omni-channel strategy
  • Manage the website performance including customer behaviour
  • Identify enhancements and optimization opportunities for website including user interface design and functionality
  • Manage omni-channel campaigns including eDM, SMS

Requirements:

  • At least 4 years of experience in Digital and CRM analytics role preferably in the B2C industries
  • Hands on with SQL and Google Analytics with basic knowledge of Salesforce
  • Capability to adopt digital tools including Salesforce Marketing Cloud

Click "Apply Now" to apply for this position or call Martin Tsang at +852 3180 4971 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.

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