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(Retail) CRM Manager - Campaign and Promotion

Job Title: (Retail) CRM Manager - Campaign and Promotion
Contract Type: Permanent
Location: Hong Kong
Industry: Consumer Retail & FMCG, Digital Marketing & E-Commerce, Sales & Marketing
Reference: 54252_1700704996
Contact Name: Martin Tsang
Contact Email:

Job Description

Our client is looking for a high calibre to join their team.

Job Summary:

  • Identify business opportunities based on data analytics & insights in partnership with Database management team
  • Experiences in leading projects of CRM platform development / integration, e.g. Salesforce, Braze, CDP, social advertising,
  • Formulate and implement annual CRM plans to support marketing strategies with execution excellence
  • Drive CRM strategies & operations, communication automations & personalization including eDM's, SMS, mobile app and social media
  • Work closely with Business Unites to ensure all initiatives & requirements aligned with marketing strategies
  • Drive engagement with potential & existing customers with excellent customer journey
  • Develop CRM segment engagement & consolidation

Job requirement:

  • Bachelor's degree or equivalent Business, Management or Marketing
  • Minimum 7 years of relevant marketing experience in CRM & project management
  • Experience in developing and managing CRM initiatives for China market is required
  • Project Management skills such as Agile, SCRUM or others

Click "Apply Now" to apply for this position or call Martin Tsang at +852 3180 4971 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.