Job Description
Senior Manager, Digital Marketing and Branding (Bank)
- Digital channel campaign and digital acquisition
- Digital marketing management and social media promotion
- Digital project management
About the company
Our client is a well-established international banking group in Hong Kong. To cope with their business expansion, they are now looking for a Senior Manager, Digital Marketing and Branding for their Marketing team.
About the role
Reporting to the Head of Marketing, you will develop digital marketing strategies to drive digital acquisition, digital usage and product sales. You will formulate end-to-end digital marketing plans and work closely with Banking Products and Segment teams in launching marketing initiatives on various digital channels (e.g. Internet Banking, Wechat, Facebook, Mobile App, Blogging Platforms and Forums etc.). You have to generate new ideas in effective use of digital platforms (websites, UX UI, SEO), Digital content, Paid Media and Social Media to achieve digital acquisition and engagement. You are also required to conduct regular updates on data-driven marketing performance analysis and provide supports in project-based integrated marketing programs to strengthen company branding and revenue growth.
About the person
To qualify, the successful individual must possess:
- University Degree holder, preferably in Business Administration, E-commerce, Marketing or other related disciplines.
- At least 10 years of relevant working experience in digital marketing and digital acquisition in retail banks.
- Good knowledge in digital marketing platform development (e.g. SEM, mobile, social media).
- Self-motivated, strong business sense with excellent project management skill.
- Proficient in spoken and written English and Chinese (Cantonese and Mandarin).
- Candidate with less experience will be considered as Manager position.
Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.
