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Digital Marketing Manager

Job Title: Digital Marketing Manager
Contract Type: Permanent
Location: Hong Kong
Industry:
Salary: Negotiable
Reference: 46838_1652433282
Contact Name: Martin Tsang
Contact Email: martin.tsang@kos-intl.com
Job Published: May 13, 2022 17:14

Job Description

The candidate will be responsible for developing and implementing strategies that promote the brands. Manage various channels like social media networks, Google Ads, website content, email marketing, and online/offline marketing channels to deliver a persuasive and cohesive marketing message to our audience.

Responsibilities:

  • Plan and execute all marketing initiatives, including SEO/SEM, marketing database, email, social media, as well as offline marketing campaigns
  • Design, build, maintain, and create content for our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams as well as external vendors to execute marketing initiatives
  • Collaborate with external vendors on the maintenance, update, and SEO optimization of corporate website
  • Brainstorm new and creative growth strategies

Requirements:

  • Bachelor's degree in marketing or related disciplines
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns to engage our audience
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools such as Google Analytics
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong communication skills, analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Click "Apply Now" to apply for this position or call Martin Tsang at +852 3180 4971 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.