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Marketing Director (Integrated & Partnership Marketing)

Job Title: Marketing Director (Integrated & Partnership Marketing)
Contract Type: Permanent
Location: Hong Kong
Industry:
Salary: Negotiable
Reference: 44027_1596683027
Contact Name: Connie Au
Contact Email: connie.au@kos-intl.com
Job Published: August 06, 2020 11:03

Job Description

About the Client

Our client is a well-established brand with a creative mind to keep expanding. They are looking for a strong sales and marketing calibre to join one of their business units as Marketing Director to drive the business through integrated and partnership marketing.

About the Role

Based in Hong Kong and reporting to the Head of Division, you will be responsible for developing the marketing strategy for the multiple projects from end to end. You will identify targeted customer segment, create an integrated marketing approach (online, offline, event, KOL) to reach their attention and draw their interest to your product and services, ideally convert the traffic and purchase desire of the customers into potential sales. In addition, you will also plan and align with external strategic partners to organise joint programs to maximise the publicity of new product and services. Internally, as a change agent, you will be clear headed and sensitive to lobby the stakeholders, handle and resolve difficulties constantly to balance the interest of various parties.

Requirements

To qualify, successful individual must possess:

  • Degree holder in marketing, business or related disciplines
  • 15+ years integrated marketing experience from leading brands
  • Track record from partnership marketing & customer segmentation
  • Strong business network to plan for collaboration programs
  • Ownership of sales target and revenue generation
  • Outstanding interpersonal skills and able to work with different levels
  • Excellent decision making, problem solving and influencing skills

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