Job Description
Segment Marketing Manager (Banking)
* Develop segment and marketing strategy
* Good project management skill
* Promising career path
About the company
Our client is a leading international bank in Hong Kong. To cope with their business expansion plan, they are looking for a high caliber candidate for a Segment Marketing Manager to join their Wealth Products team.
About the role
Main Responsibilities:
Reporting directly to the Session Head, you will be responsible for implementing customer acquisition and promotion strategies for recruiting top-tier banking customers for the bank. You have to plan, formulate and execute marketing programs and various partnership programs to drive revenue from the customer segment. Work closely with the Product team, you will develop tactical business plans to assist product launch and meet the needs of customers. You are also required to explore the potential of the market and generate channel sales ideas to maximize business opportunities.
About the person
To qualify, the successful individual must possess:
* Degree holder in Marketing, Business Administration and related disciplines.
* At least 4 years' of experience in Segment Marketing in banking industry.
* Solid product knowledge in wealth and investment products is a must.
* Self-motivated and strong business sense.
* Good interpersonal and communication skills.
* Good command of spoken and written English and Chinese (both Cantonese and Mandarin).
Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.
