Senior Marketing Manager, Mobile App (banking)
*Mobile App channel promotion
*Digital marketing management
*Promising career path
About the company
Our client is an international banking group in Hong Kong. To cope with their business expansion, they are now looking for a Senior Marketing Manager, Mobile App for their Digital Product team.
About the role
Reporting to the Team Head of Digital Product, you will develop marketing strategies for Mobile App channel to enhance business growth. You will formulate end-to-end digital marketing plans on E-wallet and Payment mobile app, and work closely with Product, IT, Operation and Business Development teams in launching new initiatives. You have to generate new ideas in customer and merchant acquisition to increase usage and performance of mobile app. You are also required to promote the exposure of mobile app by joint promotion campaign with bank merchants and work with internal team in launching overall digital development plans on various e-platforms.
About the person
To qualify, the successful individual must possess:
- University Degree holder, preferably in Business Administration, E-commerce, Marketing or other related disciplines.
- At least 4-6 years of relevant working experience in Mobile App Marketing acquisition in retail banks / E-commerce / Fintech industry.
- Good knowledge in banking / payment products is definitely an advantage.
- Self-motivated, strong business sense with excellent project management skill.
- Proficient in spoken and written Cantonese, Mandarin and English.
- Candidates with less experience will be considered as Manager position.
Click "Apply Now" to apply for this position or call Emily Leung at +852 3180 4913 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.