To lead the brand rejuvenation, your role has to oversee corporate communication and brand marketing.
- Drive brand strategies and positioning of various brands in the group to ensure brand consistency.
- Analyse customer behaviour to strategically plan for constant improvement on brand marketing
- Drive content marketing to further develop brand awareness and customer engagement
- Initiate creative brand campaigns
- Work closely with internal business units and external vendors
- Degree in Marketing and Communications or related disciplines
- At least 10 years of marketing or communications experience
- Brand marketing with work exposure across ATL, BTL, digital marketing would be an advantage
- Business language proficiency in Cantonese, English and Mandarin
Click "Apply Now" to apply for this position or call Martin Tsang at +852 3180 4971 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.