Connecting...

Digital & CRM Manager (FMCG)

Job Title: Digital & CRM Manager (FMCG)
Contract Type: Permanent
Location: Hong Kong
Industry: Consumer Retail & FMCG, Digital Marketing & E-Commerce, Sales & Marketing
Reference: 53806_1714357054
Contact Name: Martin Tsang
Contact Email: martin.tsang@kos-intl.com

Job Description

Our client is looking for a high calibre to lead a team on Digital Marketing and CRM.

Responsibilities:

  • Lead a team to plan and execute the digital and CRM promotion campaign
  • Provide timely and regular reporting and share insights to enhance the effectiveness of CRM campaigns
  • Lead digital marketing campaigns across online/offline channels and customer touch points
  • Conduct research and analysis to understand the market trend and customer behaviours for CRM initiatives
  • Liaise with both internal and external stakeholders for the execution of CRM campaigns
  • Implement customer segmentation strategy and handle CRM communications
  • Monitor programme budget and expenses

Requirements:

  • Bachelor Degree or above in Digital Marketing/Marketing/Business Administration or other related disciplines
  • 8 years or relevant work experience in business negotiation, content management and digital marketing, preferably with inhouse and Ecommerce experience
  • Loyalty / CRM / Data experience is ideal but not a must
  • Proficient in MS Office, Excel and PowerPoint
  • Proficient in both spoken and written English and Cantonese

Click "Apply Now" to apply for this position or call Martin Tsang at +852 3180 4971 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.