Senior Marketing Manager (Skin & Make up)

Job Title: Senior Marketing Manager (Skin & Make up)
Contract Type: Permanent
Location: Hong Kong
Industry: Consumer Retail & FMCG, Digital Marketing & E-Commerce, Sales & Marketing
Reference: 52312_1667982170
Contact Name: Martin Tsang
Contact Email:

Job Description

Our client is hiring for a Marketing leader for their team.


Customer Engagement

  • Lead the planning and implementation of customer journey and brand exposure
  • In-charge of social media and website management to drive customer engagement
  • Work with agencies on production and execution of social and digital media contents
  • Formulate yearly plan based on brand target consumer segments
  • Maintain good relationship with media partners and KOLs

Data-driven Analysis

  • Conduct market segmentation analysis from active customers data and develop a precise, personalized and effective communication strategy
  • Initiate descriptive analysis to address the short-term business needs from a data driven approach and partner with Accenture and HQ to conduct predictive analysis and formulate long term strategy for different aspects

Contextual Loyalty Development

  • Elevate customer experience and management to enhance the retention rate
  • Implement and optimize Loyalty Programs to engage the customers at the right touchpoints with personalized content
  • Deliver omnichannel customer experience by utilizing point system, gift redemption

Retail Marketing Management

  • Lead your team on retail marketing strategy to capitalize on the in-store exposure
  • Collaborate with key trade partners to create exceptional and exclusive branded campaigns
  • Develop VM materials based on headquarter guidelines and marketing needs


  • Bachelor' degree in Marketing or related discipline
  • Minimum 8 years working experience in product marketing and agency from retail industry
  • Customer-centric and strive for excellence mindset with consumer engagement and experience
  • Fluency in both spoken and written English and Cantonese

Click "Apply Now" to apply for this position or call Martin Tsang at +852 3180 4971 for a confidential discussion. All information collected will be kept in strict confidence and will be used for recruitment purpose only.